DC Direct is the exclusive collectibles division of DC Comics which manufactures and markets over 100 products each year including Superman, Wonder Woman, Green Lantern, Flash, Batman, Batgirl, Watchmen, and Hawkgirl. These products range from cold cast porcelain statues, props, replicas and prints for the direct market, a distribution and retail network primarily serving comic book specialty stores. DC Direct produces a number of action figures for this market as well, most of which are produced in the 6 to 7-inch scale.

The DC Direct line is highly regarded and sought after by fans and collectors for their superior quality and limited availability of each product is designed with the greatest attention to detail and authenticity. DC Direct has been named Diamond Comic Distributor's #1 Toy Manufacturer five years in a row!